The Quick Start Guide to On-Page SEO Basics 2025

Google considers the search intent behind this query as commercial, not transactional, so it ranks pages with this type of content. Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content. Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes. Internal links are a great way to keep the reader on your site.

Find your keywords

Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract more clicks and can improve your click-through rates in SERPs. On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe.

📝 9. Implement Modern Schema

Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities. An entity is anything in the document that is distinct and well defined. Schema markup provides a way to semantically structure portions of your text in a manner that explicitly define relationship between terms. Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together.

Set longer cache durations for static content to maximize performance. A quality host with servers near your audience reduces latency. Adding a Content Delivery Network (CDN) spreads your content across multiple servers, making it load faster for users in different locations.

Surfer SEO takes the guesswork out of content optimisation by showing you exactly which words and phrases competitors use to claim the top-ranking spots. Below are the nine tools that I use all the time for on page SEO. I’ve put together a free on-page SEO checklist for you to download. Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page. Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business.

Minification of CSS, HTML and Javascript can drastically boost page loading speed. You may be thinking that compressing website files is a challenging task, but it’s actually one of the easiest ways to reduce page load time. Google more specifically measures time to the first byte, which is the time it takes your browser to receive the first byte of information from the server.

Therefore, we consider SEO titles, meta descriptions, and structured data part of on-page SEO. Implement schema markup to provide search engines with additional context about your content, such as product details, reviews, ratings, and event information. Compelling and descriptive page titles accurately reflect the content of each page.

• Poorly-optimized URLs or the lack of headings will make your pages harder to navigate for both internet users and crawlers.
• If your content is popular on social networks, Google will take notice.
• The rest of the concepts listed here can work on any page containing text.
• Your page should not only include internal links, but other pages on your site should link to the one you’re optimizing.
• List common questions people ask about your topic, business or niche.

Lower search rankings, reduced visibility, and less organic traffic. And over time, these pages may weigh down your website’s overall performance. Craft compelling, keyword-rich page titles that accurately reflect the content of each page.

In the past, on-page SEO has been synonymous with keyword use — BHS Links and specifically, including a high-value keyword in several key locations on a website. Have you ever wondered why some websites appear at the first of SERPs? It’s all about page SEO, it’s an important ingredient for online visibility.

Which means most searchers are looking to learn more about flowers—not make a purchase. The keyword “blue flowers” might seem like a great keyword to target. Download this on-page SEO checklist and check the boxes as you complete each task. Doing periodic audits and updates of your website’s content ensures that your pages are fresh.