How to Rank Higher on Google in 2025 14 Steps

While it’s important to make search engines happy, remember the people using your site. Google cares about how enjoyable it is to use a website, so it gives higher rankings to websites that are simple and easy to navigate. In December 2021, Google confirmed they rolled out a massive local engine update. That Vicinity update became the biggest local search algorithm update in the last five years and heavily shifted the balance of the three core ranking factors. In particular, the distance factor started playing a far more important role than it used to.

At this point, you should start to see your site ranking higher in Google. This makes your content more compelling and easier to understand. That way, people can jump directly to the step that they’re most interested in. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results. And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing.

Create a thumbnail that visually demonstrates that the video solves the user’s query. Create a custom and enticing thumbnail to grab the searcher’s attention. It’s also worth noting that if you’ve scripted your video, it doesn’t take long to fix closed captions manually, so it’s well worth doing. Judging by Google’s research paper, the way suggested clips are chosen from a technical standpoint isn’t that straightforward. So instead of focusing on the technicalities, let’s focus on actionable steps to take that may you help win them. Both of these have the potential to send more views to your videos.

You’ll rank higher for hundreds of keywords and get tons of organic traffic before you know it. Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword. Having many similar pages about the same thing is shooting yourself in the foot. That’s because backlinks get spread between pages and are a ranking factor.

Common Google Maps SEO pitfalls to avoid

Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. Almost overnight, the page shot to #1—and it’s been there ever since.

Analyzing and Interpreting SEO Ranking Data

• Common issues include large image files, unoptimized code, too many redirects, lack of browser caching, and render-blocking JavaScript.
• In a survey, you may want to add a question that asks respondents to rank a list of things in order of preference.
• When talking about search, we use the term “organic” to refer to search results that are unpaid.
• When you type a keyword into Ubersuggest, you can see similar keywords, how many people search for that keyword per month, and how much competition there is.

Scroll down to the “Queries” table to see a list of keywords your website ranks for. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research. Keyword.com gave me a clear view of how a client’s store ranked in different neighborhoods, which proved to be a major advantage for local marketing strategies. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.

Step 2. Improve the User Experience

If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move BHS Links on to more challenging things if needed. Remember, though, it all starts with getting your blog or website to show up on Google in the first place.

Being recognized as a brand to site visitors is a quality that highly successful sites tend to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It can also be worthwhile to turn your blog posts into scripts for YouTube videos. Once the article is written, adapting it doesn’t require a lot of work.