Google Maps SEO: 12 Strategies to Get Found Locally

For example, if someone searched “how to change a tire,” you would create a comprehensive article with images showing them how to accomplish the task. Guest posting is one of the most effective link-building strategies because it provides the other website with something of value, free of charge. It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything.

Here, for the ranking question type in Google Forms, select the “Multiple-choice grid” option. This allows you to create a ranking question that gives respondents the ability to compare and prioritize items. All of these factors (and more) signal to Google how worthy and deserving your website is of ranking in the search results. Writing extensively also increases your chances of featuring more related words which can be a good ranking signal. That is, Google’s main purpose is to always provide as much value to the user – and therefore protect it from bad pages and content in the search results.

Choose accurate business categories to help Google understand your services and match you with relevant searches. According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week. Having a Google Business Profile is essential if you have a physical business. Content marketing tools by SE Ranking, Clearscope, MarketMuse or Letterdrop can help you improve your content effectively. Moreover, Schema markup benefits mobile users and voice search by presenting concise information that’s easy to consume. Page speed with poor performance results in a high bounce rate and low average time spent on the web page.

What’s on-page SEO and how can you improve it?

Best of all, it’s completely within your control, so spending a little time here can often produce big results. With all that in mind, you should be optimizing each individual page and piece of content for selected, well-researched keywords. In addition, each page should get it’s own primary target keyword to avoid keyword cannibalization. For example, after completing our audit of 2,000 Google Ads accounts, we were able to SEO Anomaly use those findings to get tons of backlinks via guest posting. It was content that people wanted to know about, so editors were happy to let us link to it in our articles. Another way to use content marketing is to create lead magnets.

One of the advantages of using internal links is that the anchor text may match the content exactly. So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later).

And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing. And, as you can see from this old Google Analytics screenshot, organic traffic to that page slowly declined. One way to check your site’s mobile optimization is by checking your Core Web Vitals. The first thing I recommend is to double-check that your site is optimized for mobile devices.

Optimize Content for Google SEO

This hosting is built to work seamlessly with Elementor, ensuring optimal performance and faster loading times for your Elementor-powered website. If you have an additional question, drop it in the comments section below this article. Almost everyone wants to understand how to rank higher on Google. So it’s to your advantage to ask for reviews and respond quickly to them.

Ever had the experience of scrolling through a long spreadsheet in Google Sheets, only to lose track of which data belongs where? Navigating spreadsheets can sometimes feel like deciphering a complex map without a compass. By locking a row, especially the header, you ensure it stays visible as you scroll down. It’s like having your own personal guide, keeping you oriented no matter how far you wander down the sheet. It’s a staple in offices and homes around the globe, and Google Sheets is one of the most flexible and accessible ways to manage your data.

• Accordingly, create content that is useful, relevant, and in-depth (what Google actually values).
• If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher.
• I have hundreds of articles on my blog here and rank for lots of different keywords.
• This shows the pages that received the most traffic from Google over the past few months.
• Page experience is a set of signals that Google uses as a ranking factor.

The Google Play app icon is a crucial visual asset, visible to users on the app’s store listing and search results. A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates. Keywords in the app’s name (title) are most important to us and most visible to users; therefore, they have the highest chance of being indexed for our app. User reviews may be beyond our control, and we’ve included them for comparison, as the keywords included in them also matter. You can use SEO audit tools such as Ahrefs, SEMrush, or Moz to check your Shopify SEO score. These tools can scan your Shopify store and provide a detailed report on your SEO health, including issues and areas for improvement.

This, coupled with our proprietary processing powers, help ensure that our backlink stats and SEO metrics are accurate. The ad auction is how Google decides first which ads are eligible to show, and second how they’re ranked among eligible ads. Be careful not to incentivize reviews with discounts, gifts, or cash, though—that’s not allowed.