Google Maps SEO: 12 Strategies to Get Found Locally

Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns. Acquiring them helps create a framework for all app store optimization activities. Having a reference on a category level is crucial, as each has its unique competitive landscape, a pool of most commonly used search terms, and fluctuating design trends. Keyword intelligence includes finding relevant keywords with meaningful data on their traffic potential and ranking difficulty. Acquiring accurate information on keywords for organic search is probably the most challenging part of ASO, as it’s impossible without access to third-party platforms such as App Radar.

If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.

Grow your online visibility.

As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general. BHS Links So, it will use these types of keywords to verify that your content is, in fact, about the topic. While we’ve written a lot about the importance of backlinks, you should also focus on creating internal links. An internal link is a hyperlink that links to another page on the same domain.

And higher rank, as you know, means more visibility and engagement with your business. Google Business Profiles increase your chances of appearing in local search results (so-called Google Local Pack), a coveted spot at the top of SERPs. Schema markup, also known as structured data, is a unified code that provides additional context to search engines about the content on your website. Bear in mind that internal links can become broken or outdated. Use tools like Google Analytics to monitor the effectiveness of your internal linking strategy. Analyze user behavior and engagement metrics to refine your approach.

Step 2: Do keyword research

• This dynamic setup allows your rankings to adjust in real-time as new data comes in.
• See our complete guide to keyword research for more ideas, and then check out these keyword research tools to expand your keyword list.
• Video SEO is the process of getting more video views from Google and utilizing videos to increase organic traffic to your website.
• Remember that Google now uses your site’s mobile version to rank and index it.
• Use tools like Google Analytics, Google Search Console, and other SEO software like Ahrefs, Semrush, or Moz to gather and analyze data.
• In essence, it’s important to Google that users click often on your snippets and stay on the pages for a long time.

While optimizing your Shopify store for search engines is a crucial step towards achieving online success, it’s just the beginning. This Shopify app helps you target the SEO issues that are worthwhile to fix, helping you save time and money while still improving your SEO. The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific—hence the term on-page SEO. These tactics have the potential to improve your rankings in search engines. It depends on factors like the keyword’s competitiveness, your website’s authority, and the quality of your content. Generally, it can take a couple of weeks to a month for a blog post to rank prominently on Google.

Creating Value

Consider focusing on long-tail keywords, as they often have lower competition and can drive more targeted traffic. Understanding your organic traffic relative to these volumes helps highlight successes and areas needing improvement. Understanding your SEO ranking data is crucial for optimizing your website’s visibility and performance. You can leverage tools like Serpple, which offers efficient tracking of keyword rankings at a lower cost than many competitors.