A Comprehensive On-Page SEO Checklist for 2024

You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page. URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist.

On-page SEO focuses on optimizing factors within the website itself, such as content quality, keywords, and HTML tags. Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence. While on-page SEO is within your control, off-page SEO involves factors influenced by external sources. Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers.

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For instance, if you’ve ever seen a SERP entry with star ratings, a product price, or an event date, you’ve seen the power of schema markup in action. These enhanced descriptions, known as rich snippets, are a result of a website using schema markup. John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”.

Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.

These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings. Ecommerce schema markup is when you use a piece of webpage code to tell Google how you’ve structured your website’s content. This helps Google better organize your content so it’s ready for search engine results. Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur outside of your website, signaling to search engines (and humans) that your brand is credible and relevant.

• If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again.
• Google needs assistance in understanding the content of your images.
• Learn how to improve a website’s search engine rankings by performing a thorough analysis of the page’s SEO.
• That means a middle school student should be able to understand the sentence structure and vocabulary of your content.
• A page title (or title tag) is the HTML element that defines what the title of a web page is.

This helps those searching for keywords used on your pages find your website easier in SERPs. Then look at your “Core SEO Anomaly Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed. Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.

Create helpful content

Another important image optimization practice is resizing images for your website. This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned.

Google Developers PageSpeed Insight

Pricing options start from the Essential plan, which covers 10 websites and includes core features like website audit, competitor analysis, and keyword suggestions. This plan is solid for small to medium-sized projects and offers a good balance between functionality and cost. As you enter a domain, it quickly lists down all the broken links present on the website, along with different parameters. These include Referring pages, URL rating, External and Internal backlinks, and the date when the Ahrefs bot last crawled the target link. And, to further assist you, Ahrefs also exports the complete list in different file types, including Microsoft Excel, Open Office, and more. These are the factors that will truly affect your site’s rankability whereas the on page elements mentioned in this article, will help move the needle in the right direction.