13 Best SEO Audit Tools for Website Analysis Free & Paid

Overlooked issues and bugs often BHS Links result in poor website indexing, faulty user experience, and lost profit. SEO audit tools are an absolute game changer when it comes to improving your SEO. Technical issues surface on almost every website at some point in their life. Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results. SEO analytics tools enable you to monitor the performance of your SEO efforts.

• This approach is best suited for larger businesses with ongoing SEO needs.
• Before we move on to the next step, identify which pages on your site drive the most clicks from Google.
• Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work.
• Try Webflow for as long as you like with our free Starter plan.
• Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools.
• Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page.

Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape  and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website.

Branded keywords

Tools like heatmaps and user surveys can show you what people really want. Then, invest in creating high-quality, helpful content that people can use. I have helped a client recover from an SEO penalty, and one thing I learned was that it requires patience and a lot of it. From the penalty that appeared in Google Search Console and until it was lifted we waited 8 months. They’re usually quite specific about what the penalty is about, and you have to prioritize to fix it immediately.

SEO audit checklist

If your site has pages that can’t be crawled by search engines, your website may not be indexed correctly, if at all. If your website does not appear in the index, it cannot be found by users. Conducting a thorough SEO audit for your enterprise is only the beginning. It’s best to do a basic SEO audit monthly and a comprehensive audit several times per year.

I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure.

If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources.